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PDF, DOCX, TXT supported
Formal vs conversational, inspiring vs practical
Average length, complexity, rhythm
Academic, accessible, industry-specific terms
Questions, calls-to-action, storytelling patterns
Key expressions that define your voice
"Your voice combines warmth with academic authority, using conversational openers followed by substantive content..."
AI-generated voice summary
Multiple ways to capture your authentic institutional voice
Add emails, newsletters, speeches, social posts, and web copy. Support for PDF, Word, and text files with automatic text extraction.
Scrape content directly from your institution's website. Discover pages, import in bulk, and build your Content DNA from live web sources.
Our AI analyzes your samples to extract tone, sentence patterns, vocabulary preferences, and rhetorical techniques unique to your institution.
Create distinct Content DNA profiles for different schools, departments, or campaign types within your institution.
Connect your brand promise, pillars, proof points, and commitments to inform every message generated.
See how Content DNA transforms your uploaded samples into perfectly tuned AI-generated messages through our intelligent workflow.
Voice analysis from your uploaded samples
Hover for details
Tuned parameters guide output
On-brand, tuned to your preferences
Voice analysis from samples
Tap for details
Tuned parameters guide output
On-brand, tuned to preferences
How it works: Your base Content DNA establishes voice patterns, then tuning adjustments let you integrate your brand platform, fine-tune specific voice dimensions, add section-level feedback, and set override rules—all applied during AI generation for precisely calibrated output.
Generic AI sounds like everyone else. Content DNA ensures your messages carry the distinct voice your community recognizes and trusts.
Manage your institution's master brand while empowering colleges, departments, and units with their own AI-powered Content DNA, Message Builder, and Journey Designer.
Sub-units inherit the master brand voice but can layer on their own vocabulary, tone adjustments, and specialized terminology.
Each college or department can generate their own messages and journeys—all while staying on-brand with the institution.
Admins maintain oversight with shared templates, approval workflows, and brand compliance scoring across all units.
Discover the complete CampusVoice toolkit for higher ed communications.
Generate brand-aligned content grounded in your brand promise and positioning.
A brand-aware messaging assistant that knows your voice, facts, and stories.
Map multi-channel strategies with duration, intensity, and ramp-up controls.
Governed content with approval workflows and shared templates.