The Quiet Killer for CCOs & CMOs

    Scale Your Brand VoiceWith Governance Built In

    Keep every team member on-brand with personal libraries that flow into university-wide governance—complete with submission, approval, and publishing workflows powered by AI.

    Two Libraries, One Unified System

    Personal creativity meets institutional governance. Staff build and experiment in their own space, then submit their best work for university-wide approval.

    Personal Message Library

    Your private workspace for saved messages and evaluations. Build, iterate, and perfect your content before sharing.

    • Search and filter by channel, audience, domain, and moment
    • Duplicate messages to create variations
    • Export messages for external use
    • Submit to University Library for approval
    • Full CRUD operations on your personal content

    University Library

    Brand-governed content with approval workflows. Your institution's playbook of vetted, on-brand messaging.

    • Organize by playbooks (campaigns, initiatives, themes)
    • Status tracking: Draft → Submitted → Approved → Published
    • Team-wide access to approved templates
    • Profile hierarchy for sub-unit governance
    • Ethical guardrails review before publishing
    Admin Governance

    Approval Workflow for Brand Control

    Admins and approvers review submissions, provide feedback, and control what gets published institution-wide.

    Save to Personal

    Save generated messages or evaluations to your private library

    Submit for Review

    Submit your best work to the University Library

    Admin Review

    Approvers review content, guardrails, and brand alignment

    Publish Institution-Wide

    Approved content available to all team members

    Pending Approvals

    3

    Fall Registration Reminder

    Submitted

    Encourage students to complete their fall semester registration before the deadline.

    Email
    Continuing Students
    Registration
    Registrar's Office
    Sarah Chen2 hours ago

    Ethical Guardrails Review

    • • Avoid urgency language that creates undue stress
    • • Do not imply financial consequences without context
    • • Maintain supportive, student-centered tone

    Ready to Publish

    2

    Welcome Week Schedule

    Approved by Admin • Ready for institution-wide access

    Content DNA Integration

    Connected to Your Brand Layer

    Every message is tagged with the institutional profile it was created for—from university-wide to specific colleges and departments. This ensures Content DNA evaluation stays accurate at every level.

    • Profile Hierarchy Display

      See the full Brand Layer path for each message

    • AI-Powered Evaluation

      Content DNA scores ensure brand voice adherence

    • Ethical Guardrails

      Review guardrails before approving content

    Message with Profile Hierarchy

    Scholarship Deadline Reminder
    Approved
    In University Library

    Don't miss out on financial aid opportunities for the upcoming semester...

    Prospective Students
    Financial Aid
    Recruitment
    UniversityCollege of ArtsFinancial Aid Office
    Created by: Michael Torres
    Dec 15, 2024

    Find Any Message Instantly

    Powerful filtering across channels, audiences, domains, and student journey moments.

    10 Channels

    Email
    SMS
    Portal
    Landing Page
    +6 more

    5 Audiences

    Prospective
    First-Year
    Continuing
    At-Risk
    +1 more

    6 Domains

    Academic
    Financial
    Wellbeing
    Engagement
    +2 more

    8 Moments

    Recruitment
    Orientation
    Registration
    Early Term
    +4 more

    Why Communications Leaders Love This

    Brand governance at scale—no more off-brand messaging
    New hires get up to speed instantly with approved templates
    AI-generated content still goes through human review
    Different standards for different schools/departments
    Full audit trail of who created and approved what
    Systematic scaling of your brand layer and strategy

    Ready to Scale Brand Governance?

    Join the beta and see how institutions are keeping hundreds of communicators on-brand with AI-powered governance.